Georgie Frayne is a Senior Account Executive at Carers UK, where she has worked for the past five years. Primarily focused on the digital space, Georgie supports carers through Carers UK’s range of digital products, helping to improve access to practical information, guidance and support.

With a strong understanding of the challenges carers face, Georgie works closely with partners and users to ensure digital services are accessible, useful and responsive to carers’ needs. Her role combines account management, digital engagement and a commitment to making support easier to find and use for people caring for family members or friends.